1-800-FLOWERS.COM, Inc. Taps MWW Group To Lead Holiday PR Initiative To Promote The Popcorn Factory(R), Fannie May(R) and Cheryl&Co.(R)

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MWW to Spearhead Media Relations and Social Media Outreach Efforts to Heighten Brand Awareness During Critical Holiday Sales Period

NEW YORK, Nov. 19 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top ten public relations firms announced today that it has expanded its relationship with long time client 1-800-FLOWERS.COM to include a holiday PR initiative to promote three of the company's Gourmet Food and Gift Basket Brands: The Popcorn Factory, Fannie May and Cheryl&Co. The campaign, which will be led out of MWW Group's New York and Chicago offices, will focus on elevating brand awareness through an integrated mix of national and regional media relations and social media and blogger outreach.

"The Popcorn Factory, Fannie May and Cheryl&Co. are great brands that have very loyal customer followings and tremendous cachet in their respective core markets. Our campaign will leverage traditional and social media to help each of the brands penetrate new markets and extend its reach to attract and foster engagement with new consumers," said Michael W. Kempner, president and CEO of MWW Group. "This assignment builds upon a great client-agency relationship that we have been proud to share with Jim McCann and the team at 1-800-FLOWERS.COM for more than five years."

The three 1-800-FLOWERS.COM Family of Brands include:

• Cheryl&Co.� - Cheryl&Co. is a leading fresh baked dessert and gift company and home of the famous buttercream frosted cookie. With retail stores across Ohio, an Internet business and a successful Business Gift Division, they strive to provide the finest fresh-baked gifts and desserts for all of life's moments, delivered with warmth and backed by their guarantee of excellence.
  

• Fannie May� - Fannie May has provided high quality gourmet chocolates with a 100% satisfaction guarantee for over 88 years. Through the years Fannie May developed candies that went on to become favorites that were often the center of many family and holiday traditions. Fannie May's growing popularity as a premium quality product is due to their innovative approaches in manufacturing, advertising and packaging.
  

• The Popcorn Factory� - The Popcorn Factory has delighted customers with delicious, premium popcorn and impressive, all-occasion gift tins, baskets and towers since 1979. Whether shopping for family, friends or business associates, The Popcorn Factory has gifts to express every sentiment, and the quality of your selection is always guaranteed.
  

About MWW Group

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High. Deliver" commitment to client service. For four years in a row, MWW Group was honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2008, MWW Group was named PR Agency of the Year by The American Business Awards and Mid-size PR Firm of the Year by PR News, in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. MWW Group is part of the Interpublic Group of Companies IPG.

SOURCE MWW Group

Copyright 2009 PR Newswire

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