Brent Bolthouse and Jenifer Rosero Join 944 Magazine Los Angeles as Publishers

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Appointment Marks the Team's First Foray into Publishing

LOS ANGELES, Nov. 19 /PRNewswire/ -- 944 Media, LLC ("944 Media") (www.944.com) has appointed Brent Bolthouse and Jenifer Rosero, business partners in event production company Bolthouse Productions, as Publishers of 944 Magazine Los Angeles. Over the past twenty years, Rosero and Bolthouse have been instrumental in setting the tone of Los Angeles nightlife and have had their finger on the pulse of the ever-evolving industry landscape in not only events, but collaborating on many of the city's landmark hotels and fine dining establishments. As publishers the pair will focus on further developing 944's brand relationships in Los Angeles.

"We are not a typical media company, so we don't need typical publishers," says Marc Lotenberg, Founder and CEO of 944 Media. "Brent and Jen are brilliant marketers and influencers, and they have deep and longstanding relationships with celebrities, photographers, designers, vendors...everyone that we need to reach in order to continue to raise the profile of the Los Angeles edition."

Commenting on the new partnership with 944, Bolthouse said "I have always been intrigued by the opportunity to leverage my relationships and experience in the publishing world. This is an exciting time for 944, and Jen and I are excited to drive its continued growth through our extensive connections and experience with major brands and initiatives."

For Bolthouse and Rosero it seems fitting to join the 944 team, whose motto is much like their own: Fashion, Luxury, Entertainment, and Lifestyle. Along with serving as publishers of the magazine, the two will continue to run Bolthouse Productions, the event production company they formed in 1990 that has boasted clients such as HBO, Mercedes Benz, T-Mobile, The Palms Hotel and Casino and Dolce & Gabbana.

Additionally, Bolthouse and Rosero have collaborated on luxury properties SLS Hotel at Beverly Hills, Chef Michael Mina's XIV restaurant, Katsuya and renowned nightclubs such as Hyde Lounge from inception to opening and beyond. Bolthouse is also a much sought after DJ, radio personality and accomplished photographer. Rosero, a Los Angeles native, began her career in fashion as a buyer. She has worked with Prada, Jimmy Choo, Cartier, Chrome Hearts, Paul and Joe, and helps create the decor and design for the VIPs at Smashbox during LA Fashion Week.

Having recently launched editions of the magazine in Detroit and Atlanta, 944 Magazine's portfolio now includes nine regional publications in the country's premiere entertainment destinations. The magazine continues to add distribution points and new markets, and expects to launch a New York edition in 2010.

ABOUT 944 MEDIA

Driven by an arsenal of city-specific lifestyle publications, 944 Media has created a unique lifestyle media portfolio in the country's largest entertainment hubs: Atlanta, Detroit, Las Vegas, Los Angeles, Miami, Phoenix, Orange County, San Diego and San Francisco. Through print and online content, special events and a custom publishing division, 944 caters to the hip, trend-savvy tastemaker between the ages of 21 and 38. The digital platform, 944.com, has extended the reach of the publication with daily content attracting more than 2.5 million unique viewers per month. Through an untraditional supply chain distribution platform, 944 Media circulates more than 3.4 million copies per year, with more than 4,000 strategic distribution locations and placement in 25,000 luxury hotel rooms nationwide.

Inc. magazine named 944 Media number 768 on its signature "Inc. 500 I 5000" list, honoring the fastest growing privately held companies in the nation in 2009. 944 Media CEO and Founder Marc Lotenberg took number 21 on Inc. magazine's coveted "America's Coolest Young Entrepreneurs: 30 Under 30" in 2008. FOLIO magazine also recognized 944 Media in "FOLIO:40," acknowledging the individuals creating a new chapter in the magazine industry. www.944.com

ABOUT BOLTHOUSE PRODUCTIONS and BOLTHOUSE VOX EVENTS

Bolthouse Vox Events collectively houses the top talents and resources in the event production and marketing business. It combines the expertise and impact of Brent Bolthouse, partner Jenifer Rosero and along with Shawn Sedlacek, Carter Reese, and Chris Wu's proven track record in experiential marketing. The joint partnership enables Bolthouse Productions and VOX to further their offerings in the areas of event execution, production, experiential marketing, outreach, and promotions. Collectively, Bolthouse Productions and VOX Entertainment have more than 25 years of experience in the industry, managing events, promotions, and marketing initiatives for leading brands including GQ Magazine, Vanity Fair, HBO, Victoria's Secret, Prada, Mercedes Benz, Best Buy, Nestle, Nike, Chanel, and many more. For more information please visit www.bolthouseproductions.com

SOURCE 944 Magazine

Copyright 2009 PR Newswire

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