Leo Burnett Means Business: Acquisition of masius New York Expands Capabilities With New Business-to-Business Specialty Group

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CHICAGO, Nov. 19 /PRNewswire/ -- The Leo Burnett Company Inc. welcomes an experienced team of business-to-business advertising and marketing specialists, formerly the New York arm of masius | Publicis Consultants, to form a new specialty group called Leo Burnett Business effective immediately.

Leo Burnett Business draws on many years' experience of business communications, and a deep understanding of the niche audiences involved. The focus of this group is unique: to develop big ideas to close the gap between a business brand's perceived position and its true value.

"The Leo Burnett family is such an ideal fit for us and we couldn't be happier about this move. Our approach to business communication mirrors Leo Burnett's philosophy in that making a true human connection between brands and their audiences is at the center of everything we do," said Lisa Abbatiello, CEO of Leo Burnett Business. "We look forward to expanding Leo Burnett's creative prowess to the business realm, and will integrate seamlessly to support current Leo Burnett Business and current Leo Burnett USA as well as new prospects who desire a consistent and creative approach to their business communications."

Specializing in industries ranging from finance and technology to information services, energy and education, Leo Burnett Business offers a complete range of capabilities in advertising, integrated communications and branding.

Current Leo Burnett Business clients include ACE Limited, BP, Johnson & Johnson, Manpower, The Options Industry Council and United Kingdom Trade & Investment.

"We are thrilled that Leo Burnett Business is officially 'open for business,'" said Rich Stoddart, president of Leo Burnett USA. "We welcome our New York colleagues with open arms and look forward to the immediate impact we know they'll have in the marketplace."

About Leo Burnett Company Inc.

Leo Burnett Company Inc. is one of the world's largest agency networks and the parent company of Leo Burnett and its marketing services arm, Arc. Leo Burnett is a HumanKind communications company. Our approach is simple and singular: we put a brand's purpose at the center of our communications in order to truly connect with people. Then, we activate this human purpose to create what we refer to as "Acts, not just Ads." In doing so, we make a life-long meaningful relationship between people and brands.

We believe when you create value, you create value for your clients. That's why an impressive number of the world's most valuable brands, including The Coca-Cola Company, Kellogg, McDonald's, Hallmark, Allstate, Walgreens, Procter & Gamble and Nintendo work with Leo Burnett. Clients share our purpose-centered approach and, like us, they know that agencies don't create great brands. People do.

SOURCE Leo Burnett Company Inc.

Copyright 2009 PR Newswire

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