New Talking E-cards at AmericanGreetings.com Have a Lot to Say

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Oddcast-Powered Cards Enable Custom Voice Messaging

CLEVELAND, Nov. 11 /PRNewswire-FirstCall/ -- One of the most important benefits of greeting cards is that they are able to take our thoughts and reflect them with the right words to convey the perfect sentiment. Now this benefit is even more fun at AmericanGreetings.com, the online division of American Greetings Corp. AM where all new talking e-cards are available to share with anyone.

The latest everyday collection features six new designs, with more on the way, that offer multiple voices to choose from, as well as the opportunity to add your own voice. The entertaining options are thanks to a partnership with Oddcast Inc., a leading viral and social marketing company, which provides the technology that enables the fun characters to speak the words that visitors type.

Shoppers looking to add a fun accent to their e-card can choose from a variety of male and female voices and simply type in the dialogue they want to be read. For an even more personalized greeting, visitors can call the Oddcast powered 1-800 number, available with every talking e-card, and easily record their own voice to include with the greeting.

Obviously these words are only as strong as the characters speaking them, and the latest cast is just as fun as the innovation. Shoppers can choose from the always popular tandem of dogs and cats to more offbeat selections like a monkey, gnome, sock puppet and even a walrus to act out their message. All of the greetings are enhanced by animations and graphics that make every e-card look as great as it sounds.

These new designs of talking e-cards are one example of the continued effort from the online greetings site to constantly offer innovative ways to celebrate any occasion.

"Our visitors really enjoy the quirkiness of these talking e-cards and now they are even more fun and personalized," said Jane Carpenter, vice president, brand marketing, AmericanGreetings.com. "Whether they add their own sentiment and accent it with one of multiple voices at their disposal, or easily include their own voice, shoppers love being able to help craft the actual greeting they are sending."

You can find all of the new talking e-cards now at AmericanGreetings.com

About American Greetings Corporation

For more than 100 years, American Greetings Corporation AM has been a manufacturer and retailer of innovative social expression products that assist consumers in enhancing their relationships. The Company's major greeting card brands are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods, American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has the largest collection of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). AG Interactive also offers digital photo sharing and personal publishing at PhotoWorks.com and Webshots.com and a one-stop source for online graphics and animations at Kiwee.com. In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets domestically and worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

About Oddcast Inc.

Oddcast is the leader in user-personalized viral marketing. The New York-based company provides end-to-end solutions powered by proprietary video, photo, voice and avatar platforms, enabling brands to amplify customer engagement throughout the social net. Oddcast has powered some of the Internet's biggest viral hits. The company's products serve millions of customers monthly via a hosted web service. Oddcast's clients include many of the most recognizable consumer brands. For more information, log on to www.oddcast.com or call (212) 375-6290.

SOURCE American Greetings Corporation

Copyright 2009 PR Newswire

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