PAID, Inc. Putting Marketing Face on Events, Books, Albums, Projects, Lottery Games

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It seems like Aerosmith’s brand is everywhere you turn this year. From Aerosmith-branded lottery games to video clips and online campaigns promoting Aerosmith drummer Joey Kramer’s “Hit Hard” book, and digital marketing of Aerosmith guitar god Joe Perry’s recently released solo album, “Have Guitar, Will Travel,” PAID, Inc.’s PAYD celebrity services and video and film production teams have been working diligently as the behind-the-scenes production and branding forces to support these campaigns.

Celebrity-branded lottery campaigns

PAID is currently supporting the global Aerosmith-branded state lottery campaign developed in association with the world’s largest lottery company, GTECH Corporation, and may have the opportunity for similar work with other celebrity-branded campaigns that will be marketed to domestic lottery boards and international lottery commissions. PAID, Inc. celebrity services is producing the ticket design; marketing materials, including billboard and poster designs, print ads, a micro-web site, graphic elements for webinar presentations and POP materials. PAID Inc.’s Video & Film Production team also wrote the creative and produced and directed the radio and TV ad spots for the Aerosmith-branded lottery games. The Aerosmith-branded lottery launched in August in the first states amid a flurry of profiles in Billboard and Rolling Stone magazines and the New York Times blog which help drive the campaign to one of the most successful first day sales in the state lottery’s history.

PAID, Inc. Director of Video & Film Production Casey Patrick Tebo, who served as the live video director and show designer for Aerosmith’s 2007 world tour, is the director for the TV commercial spots that will run throughout the Aerosmith-themed lottery game campaign. Tebo has held key roles in numerous award-winning projects including: co-producer of DMC’s “Checks, Thugs & Rock ‘n’ Roll” DVD; director for the live concert DVD for JUNO Award winner Derek Miller; creative director for in-game interview content for Guitar Hero: Aerosmith; editor for Aerosmith's live DVD "Rockin’ the Joint;" and producer/director of live show production animated content for Aerosmith tours 2006, 2007 and 2009.

Joe Perry solo album, new web site, video and widget

Aerosmith guitarist Joe Perry’s solo album, “Have Guitar, Will Travel,” released on Oct. 6, is being eagerly received by fans who’ve seen the digital marketing campaigns resulting from the electronic press kits and marketing support materials and efforts provided by PAID, Inc to Roman Records. Perry and PAID have produced a video discussing the making of “Have Guitar, Will Travel” and in early December will be launching a widget that will automatically feed the latest news, tour dates, contests, promotions and shopping content from Joe Perry’s website. The widget will be available through Facebook, Myspace and iGoogle. On August 19, Joe Perry, in collaboration with PAID, Inc. launched his official web site, www.JoePerry.com, which includes details on the new album, his tour in support of the album, news and his line of accessories and gourmet products.

Aerosmith concert video content and tour marketing

The intense, fast-paced video imagery seen on the huge stage backdrops for Aerosmith’s tour gave fans unparalleled views of band members and the sights and sounds that inspired their music. PAID, Inc.’s video and film production service, whose staff has worked on many previous award-winning projects, contributed to these video segments. PAID also produced all of the artwork used in print, TV and online advertising for Aerosmith’s 2009 tour.

“The work PAID did on Guitar Hero: Aerosmith, Aerosmith’s ‘Back in the Saddle’ opening video for the 2007 NASCAR Busch Series, and many award-winning projects proves PAID’s value as an ideal partner for an extensive array of campaigns and projects. PAID delivers top quality creative and production for branding and marketing -- whether it be for small-screen video game/mobile phone apps, large-screen in-concert videos or marketing and content for projects such as music videos, concert tours, games, events, albums and almost anything you can imagine - always focused on reinforcing the core brand,” said Keith Garde, president of PAID, Inc. celebrity services.

MULTIMEDIA:

Aerosmith Lottery TV commercial:

http://www.youtube.com/theofficialaerosmith#p/a/u/2/p70UJtRWIFE

Guitar Hero: Aerosmith in-game video:

http://www.aeroforceone.com/index.cfm/pk/view/cd/NAA/cdid/1036829/pid/436229

ESPN/NASCAR “Back in the Saddle” video:

http://www.aeroforceone.com/index.cfm/pk/view/cd/NAA/cdid/832781/pid/436229

Joe Perry "Have Guitar, Will Travel" - video about the album:

http://www.joeperry.com/index.cfm/pk/view/cd/NAA/cdid/402565/pid/400076

About Paid, Inc.:

PAID, Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource to music, entertainment and sports personalities and organizations, and offers AuctionInc™ online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, PAID offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs. www.paid.com.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995:

Statements in this news release looking forward in time involve risks and uncertainties, including the risks associated with the effect of changing economic conditions, trends in the markets, variations in the company's cash flow, competition, celebrity programs, business development efforts, technology availability and cost of materials and other risk factors. Factors that could cause actual results to differ materially are discussed in the Company's most recent filings with the Securities and Exchange Commission.

For Paid, Inc.
Accentuate PR
Julie Shepherd, +1.815.479.1833
Julie@paid.com

Copyright 2009 Business Wire

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