The New York Times Announces Special Times Reader Offer with Samsung Go™ Netbook

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The New York Times announced today a special offer for new subscribers to Times Reader 2.0: order a one-year subscription to Times Reader 2.0 and receive a $100 discount toward the purchase of a Samsung Go™ netbook.

“Times Reader is an exceptional way for a growing segment of our audience to read The New York Times,” said Yasmin Namini, senior vice president, marketing and circulation, The New York Times. “Offering Times Reader with the Samsung Go makes it possible to enjoy our next generation news reader application on a sleek, premium netbook. This is a great value for consumers, especially with the holiday season approaching.”

This Samsung Go Special Edition will be pre-installed with Times Reader 2.0 and this promotional offer is available exclusively through J&R Music and Computer World. To purchase a one-year subscription to Times Reader 2.0 for $179.40 and redeem the $100 off Samsung Go netbook, visit www.NYTimes.com/TRNB.

This offer is available through March 2010 and is only available to new subscribers to Times Reader.

Times Reader 2.0, powered by Adobe Air, is the digital news reader application from The New York Times that blends the best of the print and Web and has online and offline reading capabilities.

Key features of Times Reader 2.0:

• Parallels printed news with columns of high-quality text, combined with the dynamic flexibility of the Web, including search, links and up-to-the minute headlines.
• Downloads the Latest News section every five minutes from NYTimes.com. Users can customize how often the Latest News is updated.
• Online/offline reading capabilities, allowing readers to sync content via internet connection and then read 7 days worth of content offline.
• Integrates interactive version of The New York Times premium crossword puzzle.

The Samsung Go, weighing just 2.8 lbs., is a portable powerhouse that can easily be stored in a briefcase or travel bag. The Go’s Jet Black color and slim, soft texture design with rounded edges makes a statement and stands out from the crowd, designed by acclaimed designer Naoto Fukasawa. The pebble-style keyboard makes typing comfortable with larger than average spacing. The brilliant LED-backlit, borderless glass display is scratch resistant and provides users with photo-like image quality, greater viewing angles and better text legibility, reducing eye strain and boosting productivity.

Equipped with a standard 4-cell battery, users can stay connected for up to 4 hours on a single battery charge and the built-in Intel Atom processor delivers the power and performance needed for full Internet capabilities anytime, anywhere.

Download an image of the Times Reader on the Samsung Go Special Edition: http://www.nytco.com/press/TR_Samsung.html.

About The New York Times Company

The New York Times Company, a leading media company with 2008 revenues of $2.9 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

About Samsung Electronics America Information Technology Division

Samsung’s Information Technology Division (ITD) is one of the fastest growing IT companies in the U.S., and is committed to serving the IT needs of consumers ranging from the home user to the Fortune 500 elite, and supports the valued channel partners who serve our customers. Offering innovative solutions and award-winning designs, Samsung ITD presents a complete line of award-winning color and black and white laser printing solutions, desktop monitors, notebook computers, digital signage solutions and projectors. Based in Ridgefield Park, N.J., ITD is a division of Samsung Electronics America (SEA), a U.S. subsidiary of Samsung Electronics Company, Ltd. (SEC). For more information, please visit www.samsung.com or call 1-800-SAMSUNG.

About Samsung Electronics Co. Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of $96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of two business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, TFT-LCDs and printers. For more information, please visit www.samsung.com.

This press release can be downloaded from www.nytco.com.

The New York Times Company
Uchenna Hicks, 212-556-1757
hicksul@nytimes.com
or
Stacy Green, 212-556-7078
green@nytimes.com

Copyright 2009 Business Wire

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