Best Buy Announces Bonus Black Friday Doorbusters in its New Broadcast Advertisements

November 24, 2009 6:51 AM ET
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Best Buy BBY:

Who:   Best Buy launches three new 15-second ads today highlighting additional Black Friday price breaks on items not featured in the Black Friday insert.
 
What: Bonus items include an HP laptop for $197; a 46” Samsung LCD television for $999.99; and a Sprint Palm Pre smart phone for $79.99.*
 
These 15-second spots, created by Crispin Porter & Bogusky, are part of an integrated marketing program that includes 30-second broadcast advertising, digital initiatives, and inserts distributed nationwide.
 
When: Today, November 24, 2009
 
Where: On broadcast stations nationwide
 
Why:

These spots, like others currently airing, feature Best Buy Blue Shirt employees. They emphasize Best Buy’s industry-leading holiday deals as well as customer service and expertise. These spots also further highlight Best Buy’s commitment to value.

 

Visuals & Interviews:

Executives are available for interviews. Best Buy is also happy to make store employees available to members of the media to talk about our 2009 holiday gift ideas. The Black Friday insert can be viewed at http://www.bestbuy.com/doorbusters2009

*Quantities of these items are limited.

Best Buy
Erin Bix, 612-291-7965
Corporate PR
Erin.Bix@bestbuy.com

Copyright 2009 Business Wire

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